Two New Flavors
Lime-A-Rita will also launch five new additions this spring to keep the product portfolio fresh with on-trend flavors that give our consumers the variety they are looking for. Additions to the core line include Grape-A-Rita, while Peach-A-Rita will be available through August as Lime-A-Rita's new summer seasonal. The brand will also be launching Orange-A-Rita regionally in select markets. Splash by Lime-A-Rita, a refreshing take on the traditional margarita with a lower alcohol by volume, will also add new flavors including Pine-Apple-Rita Splash nationally and a limited-edition flavor, Coco-Nut-Rita Splash, which will be available in a special variety pack starting in April.
For more information on Lime-A-Rita and Splash by Lime-A-Rita, visit www.limearita.com or follow the conversation on social with #MargaReady.
Lime-A-Rita Announces Brand Makeover Created By Women, For Women
Lime-A-Rita announced today that it will become the first brand in the Anheuser-Busch U.S. portfolio to market exclusively to women. Led by a team of female marketers, agency partners, and brewmasters, the brand is celebrating its fifth anniversary with a head to toe makeover including a new look and marketing campaign. The brand will also unveil five new flavors to the
Lime-A-Rita has naturally resonated with women since its arrival on shelves in 2012. Today, women represent 51% of the U.S. population and drive 85% of consumer purchasing decisions through their influence and buying power. Paired with the knowledge that female drinkers are strong advocates for Lime-A-Rita, the brand saw a unique opportunity to transform a beverage category that it successfully reinvigorated
"By using the existing strength we have with female drinkers, we are poised to exclusively speak to women and bring more margarita moments to their lives," said Selena Kalvaria, Senior Director for Lime-A-Rita. "We did our homework to understand the special connection female drinkers have with margaritas, and uncovered insights on the role that Lime-A-Rita plays in bringing women together. Our brand provides a variety of delicious, fun, and flavorful drinks that allow her to enjoy spontaneous moments with friends."
The national campaign, Make it a Margarita Moment, features a series of vignettes, titled "Romantic Face," "Brazilian," "Rooftop" and "Disco," that showcase the real conversations women have when they get together and the role Lime-A-Rita plays in fostering those margarita moments. The campaign will include new female-centric TV and digital ads, as well as social, retail and experiential components.
In conjunction with the new campaign, Lime-A-Rita will debut its first major redesign since 2012. Hitting shelves nationwide this week, the packaging is a reflection of the new direction the brand is taking. Inspired by Pop-Art, the design elevates perceptions by leveraging cues from spirits – with a focus on the margarita and simple, colorful fruit. This new look is premium and refreshing but it's still fun – this is at the heart of Lime-A-Rita. "Our goal with this redesign was to give women a product that she is proud to hold, serve and share with her friends," said Kalvaria.
As part of the continued innovation from world-class brewmasters from the legacy of America's most-popular beers, Anheuser-Busch launched Lime-A-Rita in 2012. The brand became the second-best selling new product launch that year, with Straw-Ber-Rita becoming the largest share gainer in the beer industry in 2013. New flavors and new product offerings are the cornerstone of Lime-A-Rita and Splash by Lime-A-Rita and the brand is consistently adding new offerings to the portfolio. Ace Metrix® awarded Lime-A-Rita the title of 2014 Brand of the Year for the Beer and the Spirits, Malt Beverages and Wine categories. In 2017, Lime-A-Rita became the first in the Anheuser-Busch InBev portfolio to explicitly target women with the "Make it a Margarita Moment" campaign. For more information, visit www.limearita.com.
"I named my beer after Samuel Adams because the name is assertively American: He was a patriot and a brewer who dreamed of establishing independence in government. I wanted my Samuel Adams Boston Lager to lead another kind of revolution...independence
Sam Adams is an against-all-odds American success story; the original American beer that took on the titans and revolutionized an entire industry. We pioneered Craft Beer over 30 years ago and ever since, we've pushed boundaries, silenced naysayers and trail-blazed the way for 4,000-plus craft brewers to follow in our footsteps. It takes grit to make it in America.
This is the beer that started it all. Samuel Adams Boston Lager helped lead the American beer revolution, reviving a passion for full-flavored brews that are robust and rich with character. Since 1984, Samuel Adams Boston Lager has used only the finest hand-selected ingredients to create this perfectly balanced and complex original brew.
Hallertau Mittelfreuh and Tettang Tettnager Noble Hops
Samuel Adams two-row pale malt blend and Caramel 60
A deep amber to golden, 11 SRM
A revolutionary pushes boundaries, knows what they want, and moves forward bravely with an uncompromising spirit, despite the risks.
Samuel Adams, the man, did this in the name of American Independence.
Jim Koch named his beer after Samuel Adams because he shared a similar spirit in leading the fight for independence and the opportunity for all Americans to pursue happiness and follow
Samuel Adams combined pride, confidence, passion, and optimism in bringing Americans together to ignite the American Revolution. With a similar spirit, Jim Koch helped start the Craft beer revolution when he first brewed Boston Lager over 30 years ago - a revolution that is going strong to this day with close to 5,000 independent
NOT YOUR MOTHER'S ROOT BEER
Introducing the Not Your Mom's line of Craft Brews Satisfying demand for dessert, fruit, and tea flavors
Tasting Notes Apple Pie
The color of a crisp, ripe, golden apple. The nose is an immersion into apple sauce, light cinnamon, light cloves and light biscuit. On the second sip you'll swear you can taste the crust.
*N Y MOM'S ICE TEA
*N Y MOM'S STRAWBERRY RHUBARB
This beer is the perfect balance of sweet and tart, made with real strawberry and rhubarb juices. If this doesn't remind you of your mom's Strawberry Rhubarb pie,
My great-great-grandfather from the 1600s was the captain of a ship in England. He was also a bit of a gambler. As legend has it, he won a brewery during a high-stakes card game, which led him to start crafting his own beers. He began brewing beer on the ships he sailed. This allowed him to travel further than other vessels because beer stayed fresh during long journeys. The story goes that his beer was even consumed on a fleet of ships he commanded that transported some of the earliest settlers to America.
Growing up, I had never heard the complete story about my great-great-grandfather until I expressed an interest in making my own beer. When I told my mom that I planned to open a brewery, she finally revealed my family's beer making history and why brewing was "in my blood." Using some of my great-great-grandfather's recipes as inspiration, I founded Small Town Brewery. At Small Town, our goal is to honor my family's beer making tradition by creating specialty beers with unique and flavorful ingredients.