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Cardinal Wine & Spirits Philosophy
And Our Mission


Our purpose and goal is to coordinate and integrate
all aspects of a comprehensive merchandising and marketing program that enhances store image, sales volume and profitability for Cardinal Wine & Spirit Member Stores.

To accomplish our goals, we design, produce, deliver and install POS marketing materials, impactful newspaper advertisting, along with online advertising, email blasts, and our mobile website.

Our cooperative purchasing agreement combined with a cooperative advertising program allows
each and every store to fully participate.

We merchandise, market and advertise as a
unified group with a coherent common plan for total success!

Our customers know that it's the INDEPENDENT,
neighborhood stores, such as Cardinal, which gives them the attention they deserve. Our stores are friendly and not too large to get lost in. Our merchandising and marketing staff come from a strong
customer service background.

You're NOT just another member at Cardinal.

Our goal has never changed.
We will continue to expand and offer new ideas to our
Loyal Cardinal members and
New Cardinal members.

It is imperative for us to establish a
Strong Working Relationship, and Create and
Sustain an Outstanding Value for all of our
Cardinal Wine & Spirit Members

 

Visit our website at:
Cardinal Wine & Spirits

 

Marketing

Beverage Concepts, Incorporated
Technology, Design, Marketing & Consulting

We are a full service marketing Company. We handle all aspects of the advertising process, design,
production and placement.

Our full-service marketing company has expertise
in public relations, sales, promotions,
merchandising and consulting.


The importance of Becoming a
Cardinal Wine & Spirit Member:

Purchasing Power.... Advertising..... Visibility.....
Point Of Sale..... Merchandising..... Image.....
Social Media.....Customized Signage....
Online Advertising..... Branding.....
Impactful newspaper advertisting
Special Promotions..... Email Blasts.....
Mobile (SmartPhone) Visibility


OUR STAFF


We maintain a highly qualified staff that specializes in each distinct area of operation. Our staff is fully capable and professional, accomplishing each and every aspect of our operation associated with the needs of the group and maintains the highest quality standards of our operation.

"We are committed to Superior Service,
Selection & Savings for our clientele."
-Paul Wnek, Sales Manager


Cheers To Our Staff!
Our Staff is highly professional and provides high standards of Excellence to all our clients, suppliers and distributors.
-Nancy Garfield


This is our business! This is our Passion!
-Bennett Garfield


 

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